The way to Create and Design A web site with Sales in Mind?
One of many very first choices we make as internet marketers involves the critical choices in designing websites. We each have different opinions and viewpoints of just what our site should look like. http://www.profitmaster.com.au/web-development-services/ More often than not, these choices are based on personal opinions or choices limited to the web templates of the respective programs utilized for building the site. But there needs to be more to this than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!
What about this logic —beyond the appearance – lets also look at the “sales” potential of one design compared to another. Think about it, why do some websites sell better than anothers? Do you have to have a marketing level to make a website? Does design have much impact on sales?
You might not realize this but most of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of an advertising decision as the ad copy. Exactly why is that?
Web creative designers (and people who have software apps) can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his or the woman handiwork. Yet , it is critically important to comprehend some of the key elements that smart marketers make certain appear (or NOT REALLY appear) on highly profitable sites. In fact, having a “pretty” site does you no good if you are not getting traffic or income from sales. Becoming aware of these will help you (or your selected designer) to keep in mind this balance between marketing and design. The three key elements are color, graphics, and design.
COLOR
Designs with a dramatic color can make compelling options for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the readers will develop vision exhaustion. You do not want to irritate or car tire your visitors at all or they may leave, so be certain that the primary body of your website copy is black writing on a white history – or as in close proximity to that ideal as possible.
Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and obvious on another. Simple works.
GRAPHICS
Striking, bold visuals can become a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire guests eyes or create a distraction from the written copy. Even if they are at first impressed by the work it may unconsciously annoy them. Simplicity is again the best way to go.
LAYOUT
The first ‘fold’ of your site is similar to beginning a tractional paper page. If you remove a letter from an envelope that is folded in three, you will clearly view the top ‘fold’ first.
This fold is what individuals will see without scrolling listed below. It is CRUCIAL that important elements like descriptive headlines, your contact number, e-newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they may be the principle factor of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the initial place) will be gone in the same way quickly.
These are just some of the important elements you should be aware of when making your site. This “balance” will greatly increase your sales potential : once you incorporate this into your design criteria. With both design and “sales-ability” used as the foundation for the website in the initial design levels you will reap the financial benefits for years and years.
What about this logic —beyond the appearance – lets also look at the “sales” potential of one design compared to another. Think about it, why do some websites sell better than anothers? Do you have to have a marketing level to make a website? Does design have much impact on sales?
You might not realize this but most of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of an advertising decision as the ad copy. Exactly why is that?
Web creative designers (and people who have software apps) can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his or the woman handiwork. Yet , it is critically important to comprehend some of the key elements that smart marketers make certain appear (or NOT REALLY appear) on highly profitable sites. In fact, having a “pretty” site does you no good if you are not getting traffic or income from sales. Becoming aware of these will help you (or your selected designer) to keep in mind this balance between marketing and design. The three key elements are color, graphics, and design.
COLOR
Designs with a dramatic color can make compelling options for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the readers will develop vision exhaustion. You do not want to irritate or car tire your visitors at all or they may leave, so be certain that the primary body of your website copy is black writing on a white history – or as in close proximity to that ideal as possible.
Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and obvious on another. Simple works.
GRAPHICS
Striking, bold visuals can become a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire guests eyes or create a distraction from the written copy. Even if they are at first impressed by the work it may unconsciously annoy them. Simplicity is again the best way to go.
LAYOUT
The first ‘fold’ of your site is similar to beginning a tractional paper page. If you remove a letter from an envelope that is folded in three, you will clearly view the top ‘fold’ first.
This fold is what individuals will see without scrolling listed below. It is CRUCIAL that important elements like descriptive headlines, your contact number, e-newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they may be the principle factor of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the initial place) will be gone in the same way quickly.
These are just some of the important elements you should be aware of when making your site. This “balance” will greatly increase your sales potential : once you incorporate this into your design criteria. With both design and “sales-ability” used as the foundation for the website in the initial design levels you will reap the financial benefits for years and years.
